CONCEPT
RESULTS
On Prices
It's unwise to pay too much,
but it's worse to pay too little.
When you pay too much,
you lose a little money - that is all.
When you pay too little,
you sometimes lose everything,
because the thing that you bought
was incapable of doing
the thing it was bought to do.
The common law of business balance
prohibits paying a little and getting a lot -
it can't be done.
If you deal with the lowest bidder,
it is well to add something
for the risk you run,
and if you do that
you will have enough
to pay for something better.
John Ruskin
(1819-1900)
